Your knowledge about your industry is your most powerful asset.  The ability to distribute this information globally with intent and purpose can create infinite levels of new opportunity. Blogging for business is a portion of the CahabaWeb inbound marketing initiatives. Blogging for business also creates a conversational marketing aspect.  The best part of this type of marketing is, you can use it as agressively as you want. You become the content creator with a purpose for everything you write. If you would like to:

• Expand opportunities with internet users through content generation
• Possibly spread your content to other websites for increased traffic
• Have an open platform to promote any product or service offering anytime
• Often see real-time results of your efforts

Companies that blog have far better marketing results. According to HubSpot research. The average company that blogs has:

• 55% more visitors
• 97% more inbound links
• 434% more indexed pages