Web Development »

Enhance Your Current Web Offering

todd — Mon, 26 Oct 2009 13:34:13 +0000

Most companies and individuals we speak with already have some web presence. We try to make companies understand the theory of what we do more than the technical. Our biggest influence is with existing sites. We really enjoy the idea of taking websites that are a bit misguided in their approach. We can give them an opportunity to establish a trackable marketing course that integrates with their traditional initiatives. We like to start with an audit of your current situation, linking, site structure, social presence, and other fundamental items.

The most enjoyable part is creating a campaign that works. Achievements are measured through conversions. Conversions are calculated based on what action a user takes after they are engaged. If the goal is to have more visitors “subscribe” to the email newsletter, we simply define the starting points, the actions in between and if they convert to the desired action. By using different approaches, we are able to determine what approach helps users convert. This is determined in single and multiple steps for almost everything we do.

Achievements are measured through conversions.

Web Development And Flash

todd — Fri, 09 Oct 2009 15:00:00 +0000

If you happen to have a flash website or a site with flash elements, it’s OK, all is not lost. You still have an opportunity to make the user experience better. We have built Flash applications, complete websites, components etc. It was fun for a while….lots of work for some strange meaningless result…..BUT when you look at

visitor conversion vs. things that spin around and go “boom“

These pieces do not fit together. Business and Flash – stay away from each other forever……

You know what converts visitor traffic to paying customers?

REALLY BIG LETTERS. Get it? Good.

Advertise On Facebook…Really?

todd — Thu, 08 Oct 2009 15:40:58 +0000

We have worked on some split testing with Google Adwords vs. Facebook on the PPC side. Everybody knows about Adwords right? OK, well, facebook advertising has been around for a while now too. There were some privacy factors with beacon that slowed it down for a bit but we consider it a valid platform for SOME campaigns. As usual it depends on the messge and the level at which the conversion happens. We do not consider facebook advertising “clickers” to be immediate converters. As usual, the bounce rate tells us much of what we need to know. In and Out. That being said, many times we have run ads that are not brand specific but are idea specific. This can have an impact on bounce rate if they click and are discouraged by the brand they receive on the landing page.

EXAMPLE: “Click Here For A Delicious Pizza” | RESULT PAGE “Papa John’s” | USER SAYS TO SELF “Damn, I hate Papa John’s” – USER EXIT.

(We actually like Papa John’s Pizza…Pizza with a cup of butter to go with it…now, that’s a great idea!)

So, running the Facebook ads functions like standard PPC practice excepts we are not building the ad around a phrase. We truly construct the ad around the demographics. When you signup for Facebook you fill in all of these cool profile items “bday” “age” “location” “relationship status” etc.

When we go to buy ads, it asks us WHO we want to target with our ads. Depending on what we wish to accomplish, we can target all of the “18-25 Female In-Relationship Status in Atlanta with the word “dog” in their profile.” Facebook says, hey, there are X-number of people with those matches. If we are running ads for a wedding planner in Atlanta, OK, you get the idea.

These campaigns have to be so specifc, which is a good thing. There is no blanket tactic of PPC that seems to be working on this. Very discreet, very selective, very targeted. That is a good thing though. Our CPC is down about 70% beause Facebook does not seem to use a quality score method for pricing. They do have an approval process, but we have not had the need to investigate much. We run valid ads with valid landing pages, typically not an issue for us.

If you wish to read more on this subject, we recommend “The 10 Laws Of Facebook Advertising No Marketer Can Afford To Ignore”

Want to know more? Contact CahabaWeb immediately

Birmingham Web Design And Development

todd — Thu, 01 Oct 2009 13:29:31 +0000

When a business begins to look for a provider to take-over or begin their internet initiatives, How do they start? Typically by searching general phrases in their geographic area. “birmingham web developer” “hoover web designer” and so on.

This is the wrong place to start.

First, they should clearly establish internet marketing and SEO goals. Typical project activities are divided into 5 basic catagories below.

Web Design – User interface, what the site looks like – conforming to your corporate standards and visual appeal
Web Development – Combining design into a complete thought of a functional website – this is not considered “programming”
Programming – Specific mathematical and process functions that occur for a purpose. A small % of sites actually need “programming”
SEO – Segmenting the development into digital maps for users and search engines to follow and index based on phrases and terms
Internet Marketing – Creation of an ongoing campaign, offer and initiative structure to facilitate website growth

One individual rarely understands all diciplines. Should you have this expectation? YES! If they cannot give you a complete plan. Move on.