Most companies and individuals we speak with already have some web presence. We try to make companies understand the theory of what we do more than the technical. Our biggest influence is with existing sites. We really enjoy the idea of taking websites that are a bit misguided in their approach. We can give them an opportunity to establish a trackable marketing course that integrates with their traditional initiatives. We like to start with an audit of your current situation, linking, site structure, social presence, and other fundamental items.
The most enjoyable part is creating a campaign that works. Achievements are measured through conversions. Conversions are calculated based on what action a user takes after they are engaged. If the goal is to have more visitors “subscribe” to the email newsletter, we simply define the starting points, the actions in between and if they convert to the desired action. By using different approaches, we are able to determine what approach helps users convert. This is determined in single and multiple steps for almost everything we do.
