When a business begins to look for a provider to take-over or begin their internet initiatives, How do they start? Typically by searching general phrases  in their geographic area. “birmingham web developer” “hoover web designer” and so on.

This is the wrong place to start.

First, they should clearly establish internet marketing and SEO goals. Typical project activities are divided  into 5 basic catagories below.

• Web Design – User interface, what the site looks like – conforming to your corporate standards and visual appeal
• Web Development – Combining design into a complete thought of a functional website – this is not considered “programming”
• Programming – Specific mathematical and process functions that occur for a purpose. A small % of sites actually need “programming”
• SEO – Segmenting the development into digital maps for users and search engines to follow and index based on phrases and terms
• Internet Marketing – Creation of an ongoing campaign, offer and initiative structure to facilitate website growth

One individual rarely understands all diciplines. Should you have this expectation? YES! If they cannot give you a complete plan. Move on.

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