Face it. There are 271 Million Mobile Phones In The USA – Only 23 Million Are Touch Screen
What does your website look like on a mobile device? Chances are, you are not sure, or you looked at it one time and decided that you had bigger things to worry about. Go back and add this to the list.
Touch Screen Phone Usage Soars in 2009
It’s no mystery, touch screen devices are very popular right now. The functionality we receive from these devices allows us to execute a multitude of business functions and maintain momentum without being strapped to the office chair. Let’s take a look at these numbers:
August 2008 – 9.2 million users of touch screen devices
August 2009 – 23.8 million users of touch screen devices
“Market research firm ComScore reported on Tuesday 11-3-09 that touch-screen mobile-phone adoption is not only on the rise, it’s growing at a rapid Touch-screen phone adoption grew by 159 percent between August 2008 and August 2009, according to ComScore. The firm also found that by the end of August 2009, there were 23.8 million users with touch-screen mobile phones in the United States alone. In August 2008, just over 9.2 million people were using touch-screen phones.” CNET News
Touch Screen Means My Current Website Works And Looks Great Right?
This is simply not true. Let’s start with a few common misconceptions about content delivery, conversions and how this works.
It Is Possible To:
- Have your website detect access from a mobile device and either display the content properly or redirect to a specific mobile initiative
- Deliver a simplified conversion initiative instead of a full website
- Deliver content that not only works for touch screen devices but also simple web access flip phones
- Track visitors to your website and see how many are accessing via mobile instead of desktop computers
It Is Not Possible To:
- Continue to ignore mobile devices and content assuming that your current website does the job.
- Use flash properly for ideal conversion tactic mobile content – flash be gone!
Test Your Current Website Content And Look At Your Reports
How many visits does your website obtain from mobile devices? Check your reports by browser type, the numbers are probably low. Low numbers are viewed in two different ways. Either you can discount mobile and enjoy the idea that no one is looking anyway, or accept the fact that when a visitor visits your site on a mobile device, you have nothing to offer. It will not load based on size and or programming language. There are utilities available that can be used to test your current website for mobile readiness.
One Last thing….
If mobile is worth ignoring, I would like you to take out a pen and paper and make a list containing every friend and associate you have that does not have a mobile phone or device. Enjoy the rest of your day….
