Publishing your press releases online can provide valuable inbound links, drive traffic and increase your chance of being found by the search engines.
It can also be a complete waste of time.
What is an Optimized Press Release?
We assume you have previously written or distributed press releases. There are two components to optimizing press releases. The first is to optimize the press release by selecting one keyword phrase which is strategically important to your business and relevant to the press release. It’s important to optimize the press release for one keyword phrase. The keyword phrase must be used in the press release no less than three times and generally not more than six times, depending on the size of the press release.
Then, by subscribing to one of the optimized press release services, you will have the ability to distribute the press release online with links to your website anchored from the chosen keyword phrase. When the press release is distributed online through the wire service, it will be picked up by many people who subscribe to RSS feeds. The end result is two fold. You will achieve exposure and the keywords which were linked in the optimized press release will be linked to your website. These links will be very helpful in your quest for high rankings in search engines for the selected keyword phrase in your optimized press release.
Link Building for SEO
Incoming links to your website are important to your SEO plan. One effective way to produce incoming links is to optimize press releases and distribute them through online services. An optimized press release contains important keyword phrases with links to your website.
Many online distribution services provide the option of distributing optimized press releases. An optimized press release for SEO will achieve good reach (distribution) and produce valuable one-way links from your selected keywords.
- Make sure you have something that is newsworthy to say
- Concentrate on the headline
- Send it directly to newspaper and magazine editors by email
- Add your press releases to your own website or blog.
- For important press releases use one of the paid PR distribution services.
- For minor, regular press releases distribute via one or two free reputable press release services.
Using Press Release Websites
There are a handful of paid PR services which are head and shoulders above the rest.
Only use PR sites that:
- Have a Google Pagerank of 4 or above.
- Are built to allow you to optimize your articles for the search engines.
- Don’t use NoFollow tags.
