Achievements are measured through conversions. Conversions are calculated based on what action a user takes after they are engaged. If the goal is to have more visitors “subscribe” to the email newsletter, we simply define the starting points, the actions in between and if they convert to the desired action. By using different approaches, we are able to determine what approach helps users convert. This is determined in single and multiple steps for almost everything we do.
If you are asking the following questions, you are concerned about how visitor conversion affects your internet marketing:
- How many phone calls did my email blast generate last week?
- How many form submits did we get from our banner on that other website?
- How many memberships have we sold as a result of our website?
- Where should we focus our internet marketing dollars?
- Why can’t my traditional ad agency do anything but recommend I spend another $10,000 on a stupid brochure?
